How Movion increased its revenue in Saudi Arabia by reducing the number of DCB unfairly blocked transactions
Movion is a leading provider of high-quality mobile entertainment content to mobile operators worldwide.
In Saudi Arabia, Movion was not achieving the same Direct Carrier Billing (DCB) revenue results as in other countries where it operates. The issue was linked to an inadequate anti-fraud solution that was limiting DCB business growth instead of supporting it. This created two main obstacles for Movion’s DCB business: poor attractiveness and lack of control.
Context and challenges
Poor attractiveness
The anti-fraud solution registered an extremely high false positive rate of more than 10%. This meant that many transactions were unfairly blocked, which directly impacted conversion rates and limited revenue potential.
In addition, the solution created an unclear and opaque view of DCB traffic. This made it difficult for Movion to optimize its marketing efforts and build a more attractive and scalable business in Saudi Arabia.
No control
Movion was initially unable to scale and expand its business effectively because the solution did not provide a clear view of traffic quality. Combined with limiting market conditions, this caused Movion’s performance and investment in the DCB market to drop.
Solution
To tackle this, we decided to change strategy and created a fully self-hosted payment flow, which enabled us to scale in the Saudi Market.
In July 2022, Movion implemented Evina DCB protect to detect and block fraud attempts on carrier billing in Saudi Arabia. The goal was to gain more transparency, reduce unfairly blocked transactions, protect payment flows, and create the conditions needed to grow its DCB business in the market.
Benefits
Decreased complaint management costs
By effectively blocking fraud attempts and minimizing false positives, Movion significantly reduced the number of complaints and the associated costs required to manage them.
Enhanced brand image
The improved payment flow strengthened Movion’s brand image with payment aggregators, operators, and regulators. This helped create more trustful relationships in the market.
Stronger and more trustful relationships
With increased confidence from mobile operators in KSA and a strong growth rate, Movion became better positioned to grow its DCB business faster, stronger, and more robustly.
Results
With a false positive rate of less than 0.06%, the solution triggered a strong chain of results for Movion’s carrier billing business in just 3 months. By reducing the number of legitimate transactions being blocked, Movion was able to improve conversion performance, increase traffic, reduce fraud, and significantly grow DCB revenue in Saudi Arabia.
The impact included:
Testimonial
With Evina DCBprotect, not only has fraud been managed in KSA, but KSA has become a key market and revenue source for Movion. We took power back into our own hands by proving to mobile operators and other players that our payments are secure and transparent. As a result, we were able to both strengthen our partnerships with KSA players and avoid strict regulations, as well as benefit from happy, secure users who have increased their lifetime value and ARPU.